L • Special - Brand Identity Project
A grass roots, small batch, fresh hand made ravioli and pasta delivery food service that uses locally sourced cheeses and other farm to table ingredients. The overall look of the brand is driven by custom drawn vector graphics each symbolizing meticulously crafted pasta shapes made fresh at the shop. It was interesting to apply an illustrative / graphic styled look because it creates an unexpected contrast that works to compliment the beautiful pasta food photography. In this case the vector graphic representations of the pasta product line laid over a soft black background help it to stand out across media; be it on physical menus, digitally, on the website, print, or video / animation etc.
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