Feedus Classic is a creative alias & production studio embodying 15 plus years advertising / post production industry experience.  The focus is to birth enhanced visual identities for dynamic brands big or small via multimedia and the art of design & motion.

Brand + Website + Sizzle Reel

August 2020

         I am myself am genuinely excited and grateful for being commissioned by consortiumedia to help launch their brand. It has been a pleasure chatting it up so far! Let us get rolling with the show!

Work Flow:

• brainstorming & visual research.

• gather & present stock image collection(s) including inspirational design styles

• establish & present various color palette options

• explore & create logo specific design content

• present a first round of story board explorations (usually a style sheet of varied creative directions & styles)

• gather & digest client feedback regarding the first round

• tweak, push designs further

• present the second round of designs

• tighten up boards to reflect clients feedback on the second round

• present final round of story board and style frame options

• tweak and sharpen final choice

Website Design & Construction:

Now that the ball is rolling, and we have gathered solid creative momentum having settled on concept, direction & design for the logo / stationary, it is now the perfect time to move onto the website conceptualization, design and construction.

I usually use the SquareSpace website builder service to design and build websites for my clients. For a designer like myself there is a really sweet service for building a site. Not only is it a fantastic platform to make things look pretty, its functionality and user friendliness is equally as excellent, routinely surpassing my expectations. Using SquareSpace makes it simple for me to be able to consult my clients on how to manage, maintain and update their own site. Once you get up to speed there is no longer the need to call a programer, designer or webmaster to make every little change. Any client (even those less techy) can smoothly integrate to be more hands on with their own website. This is so important because a most effective website is one that is living, breathing and being consistency updated with content. The client having the ability to do that is kind of a super power.

Communication:

Another major factor that I need to mention that is necessary in developing a crisp newly branded site requires an attentive and frequent communication with the client. The creative process depends upon detailed editorial content and an array of information to correctly render the companies message. So expect a lot of back and forth via emails, phone calls, and texts etc.

Typography:

One of the first and most necessary aspects to concentrate substantially on stylistically for the site identity is the typography choices, sizes and layout. The font(s) and use of type and its combinations set the over all tone for everything creative moving forward.

Design thoughts:

As we are designing, adding content, editing and nurturing the overall flow of the pages, we will be frequently changing, and evolving the site repeatedly as is the process to discovering the greatest balance of artisan & functionality. I will be creating designs, scrapping designs, purchasing stock imagery, photoshopping, editing, mixing and expanding the girth of the project. As we move forward we will learn from the creative process what is working best because designing in general is like working with clay. As we keep working it and adding details it will get better and better. A website works this same way.

Specifics:

• branding / visual identity design

• . website design & construction

• various rounds of presentations, client feedback & revisions

• routine consultations

Logo Animation: 

Unique logo animation resolves (5 - 10 seconds duration) to be used as an intro / promotional content. Final outputs will be formatted and properly compressed for easy upload on social media platforms.

• . logo animation

• sound design

Promo Video, VFX, Motion Design:

The unique advantage to working with Feedus Classic Studio is the access to the specialized expertise in motion graphics, VFX & Post production gained from working competitively at television networks, ad agencies, boutique design studios, branding agencies, and start ups. This experience has mutated into a “soup to nuts” operation trained to conceptualize, and execute, tight brand aesthetics matched with professional Mo-graph promo video campaigns.

Objective:

Create a Motion Graphic video promo trailer to post at the top of Consortiumedia freshly branded website. (An exciting 1 minute edited, designed & animated piece that serves as a powerful and effective tool to drive home the company message.)

Specifics:

• brainstorm, conceptualize & present ideas for video

• . gather & present stock image collection & sample motion design spots for inspiration

• . design and build a storyboard that shows the design & how the animation will progress from start to finish

• . present, revise, and work toward approval of storyboards

• design, animate & edit

• . present, revise and work toward approval of final video

Video to include:

• Storyboard concept & design

• Motion Graphics

• . Kinetic Typography

• Animation

• Live Action

• . photography

• sound design

Preliminary Production Schedule & Timeline:

4 weeks sounds like a realistic amount of time to generate a well put together extraordinary final product.

Deadlines can shift depending on the technicalities in both direction based on studio / client communication and revision requests.

August 14th - 15th

•  first round of 5 storyboards / style frames reflecting the companies featured services to be announced in a carousel format on the website.

August 21

• . design directions, styles & content for company branding & website

• brand and website is up, editable and open to revisions

August 26

• storyboard for motion trailer approved

August 31

• finalizing motion graphics video

The Homie Deal:

branding + website + motion

• visual identity rebrand

• website design & build

• Logo animations

• 60 second motion graphic animated & live action video promo trailer hype video + sound design

$3,000