Buena Sangre Real Estate - Branding Identity

A start up brand launch for a bilingual real estate tech service. They plan to connect buyers and sellers for a flat fair trade 1% commission. (Designed to be the Uber of real estate) I created everything for this brand direction from scratch. The concept, design, and motion graphics explainer video including the audio mix. I chose a two color scheme to keep things simple and strong. Eventually when people start seeing this stuff they will recognize the blue right away. I think it is rumored that blood is blue until it hits the air. I liked playing with the opposite , the blood being red normally and the color blue working against it to play off that.

click here to view the Buena Sangre website